Milanosport
Charting the future with Microsoft Azure and Dynamics 365.
Milanosport, a company owned by the Municipality of Milan, offers a wide range of sports services across 28 facilities, including swimming pools, tennis courts, gyms, and athletics tracks, welcoming more than 2 million citizens each year.
Its constant commitment is to maximise efficiency and user satisfaction, with a particular focus on strategically strengthening its digital infrastructure.
GOALS AND NEEDS
In order to enhance the effectiveness and quality of its services, Milanosport identified several challenges and key objectives:
- Integration of information systems: an integrated approach is required to efficiently manage data relating to citizens, the services offered, and transactions, in order to achieve a comprehensive, real-time view of the organisation’s activities.
- Personalisation of services: providing citizens with tailored experiences, including promotions, discounts, and loyalty programmes designed around their specific needs and preferences.
- Data analysis: the ability to collect, analyse, and interpret data from multiple sources – including citizen behaviour, facility performance, and market trends – to optimise marketing strategies and improve overall organisational management.
- Regulatory compliance: given the importance of safeguarding personal data and the need to comply with current regulations such as GDPR, ensuring that data management practices meet all legal and security requirements.
SOLUTION
Altitudo by Arsenalia combined the versatility and reliability of Microsoft solutions, with the implementation of a system based on Microsoft Azure and Microsoft Dynamics 365.
The use of the Azure data cloud, hosted in the Italian region, ensures high performance and robust data security. This strategic choice not only delivers faster operations but also reassures users about the protection of their sensitive information.
The implementation of Microsoft Dynamics 365 enables unified management of data, processes, and applications, significantly simplifying daily operations and improving the overall efficiency of sports facility management.
The solution also provides direct integration between Microsoft Dynamics 365 and ticketing systems, automating the processes of issuing and validating tickets. This not only streamlines sales and event access operations but also guarantees a smoother, more seamless experience for users.
Another key feature of the solution is the creation of an integrated CRM system, specifically designed to manage relationships with citizens and deliver personalised services. This enables Milanosport to maintain direct contact with users, gain deeper insight into their needs, and offer tailored solutions to enhance their sporting experience.
To ensure that technological innovation becomes a genuine driver of change, Altitudo by Arsenalia also supported the training of Milanosport staff on the features and best practices of Microsoft Dynamics 365, Microsoft Azure, and the customised solution developed.
This transformation journey within public administration will allow Milanosport to harness and integrate the potential of advanced technologies such as the Internet of Things and Artificial Intelligence, creating even more innovative and personalised experiences for all citizens.
“We are very pleased with the results achieved with Altitudo by Arsenalia and Microsoft. The way citizens experience our services has improved significantly. We are on a path of complete transformation that is helping to make Milan a more sporting and digital city.”
Lorenzo Lamperti, Managing Director, Milanosport SSD S.p.A.